Test for conversion measure in google adword

Hello, I use my website as a way to measure the conversion of events, but when doing some tests I found out the source and the media because I saw that they are different. I’ve done a test conversion in a direct way and it’s showing me in GA that it was CPC or says it came from a video on youtube. What could that be?

One thought on “Test for conversion measure in google adword”

  1. You probably clicked to your website on a previous visit from an ad or youtube video. GA uses by default last non-direct click attribution. So if you’ve already visited from i.e. adwords, then come back later directly and make a conversion GA will attribute that conversion to the last non-direct source. In this case Adwords.

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