If your business is building a new website, you must have heard that you will need a lot of web traffic to make it work. To any savvy online marketers, web traffic is regarded as the lifeblood of their businesses, especially small ones. Simply, the more people visit your website, the more potential it is for you to sell your products.
However, it’s not easy for you to generate enough organic traffic at the beginning unless you have a well-known brand or a viral marketing campaign. You can gain traction using Search Engine Optimization tactics (known as SEO), which requires a great amount of time, effort and money to succeed.
Furthermore, the Google algorithm has constantly been updated, so only a small update can wipe out ALL your hard work. In contrast, paid methods can help you to overcome those challenges. Before design an effective traffic buying strategy, you must understand why you should buy web traffic. Below are some of the reasons.
Immediate traffic & Instant results
When using SEO to get higher ranks in the search engine, you have to do millions of tasks to do regarding on-page and off-page techniques. Even when you all the tasks have been perfectly completed, it may take months to years to achieve higher rankings with your keyword. However, as mentioned above, Google constantly updates its algorithm, which may lead to dramatic ranking drops. Therefore, you have to keep patient before you can see the fruits of your labour, at least in 6 months.
In contrast, paid traffic methods can bring you profits within days, even hours, which organic search can’t.
Target your advertising
One of the biggest difference between paid and free traffic is that you can directly attract your targeted customers. You can choose keywords that are suitable for your marketing campaign, then decide how your advertisements are. Furthermore, buying traffic methods enable you to target to a specific location, gender, age, profession, or to decide the place your advertisements will appear on the Internet. For examples, while paid search like Google AdWords or Bing Ads can support you in locality-based campaigns, display ads which are banners or videos appearing on the place you set up.
When you buy web traffic, the traffic will increase in bulk at a rapid pace. This doesn’t mean that those web visitors will bring you greater profits; however, it can enhance their ability to buy your products, which generates revenue. If you only focus on attracting organic traffic, it will take time to get your potential customers you desire because your visitors may only randomly access to your website.
Enhance brand awareness
Imagine that you are going to buy a television. You have no idea of which the best brand was. Suddenly, one day you wake up and your brain reminds you of a logo that you have looked at millions of times before on the Internet, then you try visiting their website to find a television. Whether you make the decision of making the purchase or not, at least, that brand succeeded in attracting your attention by their advertisements.
That’s the power of buying traffic. When the ads repeatedly display to the customers over a period of time, they will gradually seep into their subconsciousness. One day, they could be reminded of your brand in case their demand rise.
If you really want to make it work, you have to ensure that your advertisements will display on industry-related sites on the Internet.
You should try to buy web traffic when you plan a marketing campaign to boost your sales or lead.