Links are the medium of exchange for SEO and Internet marketing. The more quality one-way links that are directed towards it, the better it looks in the eyes of search engines like Google, and Yahoo. Every site has a certain amount of established trust with the search engines and when one site links to another, it passes along a bit of that trust in the form of “link juice.” The more links a site has determined the amount of link juice it contains. This alerts the search engines that this is a valuable and useful site (the idea being that better quality site will have more incoming links as they are more frequently referenced).
A link building campaign is defined as the process of building up the number of inbound links your site has. There are many places that one is able to get a link, but a very popular and useful link source is through commenting on blogs. In order to get the most out of your blog commenting, here are 5 top rated blog commenting tips.
1. Use your real name when possible
Sometimes bigger companies don’t want to use an actual person’s name when blog commenting, in case that person leaves or is fired from the company. But you should strive to comment on using a real name whenever possible. This breeds trust with the blog owner and the blog’s community. Hiding behind a business name can be frowned upon, as you are less accountable for your comments.
2. Three sentence minimum should be your goal
Blog commenting is not only useful for link building, but it is also a great way to brand yourself and establish your company/business as an industry expert. Setting a 3 sentence minimum for your comments will help you make sure you are actually leaving a valid comment. Blog owners can spot a stock comment(Ex: Great post! Very informative. Thanks so much for sharing!)a mile away.
3. DUH!! Actually, read the post
This may seem like “well, duh” thing to say, but you’d be amazed to find out the percentages of people who just leave a comment without actually reading the post. Usually, they just read the first paragraph and rehash what the author said. You want to know that what you are saying is relevant to the post, and add value to it. Posting an unrelated comment discredits your authority and undermines your brand building. If it’s an exceptionally long post, then at least skim the whole thing, looking for the high lights.
4. Respond to other comments
Writing response comments is a great way to stir up a conversation with the blog’s other readers. Getting involved with the blog’s community can help you develop new connections and professional relationships. You never know who you might meet on a popular industry blog. Other industry professionals and potential clients tend to turn to the same thought leaders for the latest news and trends.
5. Early Comments get the worm
Most blog posts go live in the morning, so they have all day to be read and indexed by the search engines. You want to be one of the first people to comment on a blog post because it helps with your brand recognition. Other readers may scroll through the first few comments, but few will sift through all 102 of them. If you are at the bottom, you got the link but little else of value.
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