What is online marketing?

Online marketing is using a digital network to promote products or services. The main difference between traditional marketing and online marketing is technology application – such as the internet and cellular phone network.
Marketing online include:

  • SEO (Search Engine Optimize)
  • SEM (Search Engine Marketing)
  • Email Marketing
  • Viral Marketing

You should google these term to know more about these.

What is SEM?

SEM is the abbreviation of the term Search Engine Marketing. This mean paid search and the most common tool to do this is Google AdWords. SEM is also been known as PPC (pay per click) or paid advertising. It relies heavily on keyword phrases to reach potential customers.
SEM can bring quite benefits to your business such as:

  • Generate revenues quickly
  • Reinforce name recognition
  • Competitive advantage
  • Less expensive than traditional advertising